AI, Machine Learning, Deep Learning and Generative AI Explained
At a glance
- Length
- 10 min
- Channel
- IBM Technology
- Video from
- Aug 2024
- Rating
- ⭐⭐ Great video · 2/2
- Best for
- Business leaders and IT evaluators choosing AI tools and understanding vendor claims
What this video answers
- Are artificial intelligence, machine learning, and deep learning the same thing?
- What makes machine learning particularly useful for cybersecurity?
- Why is generative AI's adoption growing so much faster than earlier AI?
- Are chatbots and deepfakes both examples of generative AI?
- Is generative AI truly creating new content, or just rearranging existing information?
Understanding AI, Machine Learning, and Generative AI: A Clear Breakdown
This IBM Technology video, hosted by Jeff Crume, untangles the overlapping but distinct concepts of artificial intelligence, machine learning, deep learning, and the recent explosion of generative AI. Rather than treating these as synonymous buzzwords, the video establishes a clear hierarchy: AI is the broadest umbrella covering any computer system simulating human intelligence, while machine learning and deep learning represent increasingly specialized subsets. The presentation acknowledges the confusion surrounding these terms and directly addresses common misconceptions that have accumulated since earlier coverage of the topic.
The video's real value lies in its treatment of how these technologies have evolved and layered atop one another over decades, culminating in the recent generative AI boom that has captured mainstream attention. By using concrete examples—from pattern recognition to anomaly detection to voice synthesis—the presenter makes abstract concepts tangible without oversimplifying to the point of uselessness.
Key Moments
Key Distinctions Between AI Technologies Explained Here
- AI as the foundational concept: Artificial intelligence broadly means any computer system designed to match or exceed human intelligence in learning, inference, and reasoning; it traces back to early research in the 1970s–80s using languages like Lisp and Prolog.
- Machine learning's pattern recognition strength: Unlike traditional AI that requires explicit programming, machine learning discovers patterns in data automatically, making it particularly effective at predictions and spotting anomalies—with applications in cybersecurity and beyond.
- Deep learning's brain-mimicking approach: This layer uses neural networks with multiple processing layers to simulate how brains work, but sacrifices interpretability; the video acknowledges that sometimes we cannot fully explain why these systems produce their results.
- Foundation models and generative AI as the breakthrough: Large language models, chatbots, and audio/video generation tools represent the latest wave, using foundation models to generate entirely new content rather than simply classify or predict existing patterns.
- The deepfake phenomenon: Voice and video synthesis demonstrates both the creative potential (entertainment, accessibility for those losing speech) and serious risks (impersonation, misinformation) within generative AI's capabilities.
- Adoption curve acceleration: The video notes that AI adoption remained slow for decades until foundation models arrived, after which adoption "went straight to the moon"—a dramatic shift now making AI visible in everyday tools.

Who Benefits Most From This Explanation
This video serves business decision-makers, software evaluators, and technical newcomers who need to understand AI terminology without a doctorate in machine learning. If you're comparing AI-powered tools, evaluating vendor claims, or simply trying to grasp why ChatGPT feels different from previous automation software, this video provides the conceptual scaffolding you need. The presenter's willingness to simplify without condescending makes it accessible to generalists while remaining honest about the limits of those simplifications.
It is especially useful for anyone responsible for selecting or deploying AI solutions who needs to communicate across both technical and non-technical stakeholders. Understanding where machine learning ends and generative AI begins can directly influence which tools you evaluate and how you set realistic expectations for their capabilities.
Common Questions About These AI Concepts Answered
Are artificial intelligence, machine learning, and deep learning the same thing?
No. AI is the broadest category covering any computer system designed to simulate human intelligence. Machine learning is a subset of AI where systems learn patterns from data without explicit programming. Deep learning is a subset of machine learning that uses layered neural networks to process information, and it emerged more recently than machine learning's mainstream adoption.
What makes machine learning particularly useful for cybersecurity?
Machine learning excels at spotting outliers—unusual patterns that deviate from normal behavior. In cybersecurity, this means identifying when users are accessing systems in atypical ways or when activity diverges from established baselines, making it powerful for threat detection without requiring predefined rules for every possible attack.
Why is generative AI's adoption growing so much faster than earlier AI?
Foundation models and large language models produce visibly useful results—writing, summarizing, and generating content—that non-experts can immediately recognize and use. Earlier AI technologies like expert systems or traditional machine learning required domain expertise or deeper integration to demonstrate value, while generative AI's outputs are directly tangible to any user.
Are chatbots and deepfakes both examples of generative AI?
Yes. Both emerge from foundation models within the generative AI space, but they operate on different data types: chatbots predict and generate text (using large language models), while deepfakes generate convincing audio or video by learning patterns from existing voice or video data. The underlying principle—generating new content from learned patterns—connects them.
Is generative AI truly creating new content, or just rearranging existing information?
The video argues it is genuinely generative using a music analogy: every musical note has already been invented, yet new songs composed from existing notes are still considered new music. Similarly, generative AI combines learned patterns into novel configurations, creating new content even though the underlying elements existed before.

Key Terms
- Machine learning
- A subset of AI where computer systems discover patterns in data automatically without being explicitly programmed for each task.
- Deep learning
- A machine learning approach using layered neural networks designed to simulate how human brains process information.
- Foundation models
- Large AI models trained on vast amounts of data that can be adapted for many different tasks, including large language models and content generation.
- Large language models
- Foundation models trained on text data that predict and generate human language by learning patterns in sequences of words.
- Generative AI
- AI systems designed to create new content—text, images, audio, or video—based on learned patterns rather than simply classifying or predicting from existing data.
- Neural networks
- Computer systems structured to mimic how biological brains work, with interconnected layers that process information through weighted connections.
- Deepfakes
- Synthetic media created by AI that convincingly mimics a person's voice, face, or actions, used for both creative and potentially deceptive purposes.
Sources: Machine learning · Deep learning · Foundation models · Large language models · Generative AI · Neural networks · Deepfakes — definitions cross-referenced with Wikipedia
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Description
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Join Jeff Crume as he dives into the distinctions between Artificial Intelligence (AI), Machine Learning (ML), Deep Learning (DL), and Foundation Models and how these technologies have evolved over time. He also explores the latest advancements in Generative AI, including large language models, chatbots, and deepfakes - and clarifies common misconceptions, simplifies complex concepts, and discusses the impact these technologies have on various fields.
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Video transcript Accessibility
A full written transcript of this video, provided for accessibility. Select any timestamp to jump the video to that moment.
everybody's talking about artificial intelligence these days AI machine learning is another Hot Topic are they the same thing or are they different and if so what are those differences and deep learning is another one that comes into play I actually did a video on these three artificial intelligence
machine learning and deep learning and talked about where they fit and there were a lot of comments on that and I read those comments and I'd like to address some of the most frequently asked questions so that we clear up some of the myths and misconceptions around this in addition something else has
happened since that video was recorded and that is this the absolute explosion of this area of generative AI things like large language models and chat Bots have seemed to be taking over the world we see them everywhere really interesting technology uh and then also things like deep fakes these are all
within the realm of AI but how do they fit within each other how are they related to each other we're going to take a look at that in this video and try to explain how all these Technologies relate and how we can use them first off a little bit of a disclaimer I'm going to have to simplify
some of these Concepts in order to not make this video last for a week so those of you that are really deep experts in the field apologies in advance but we're going to try to make this simple and and that will involve some generalizations first of all let's start with AI artificial intelligence is basically
trying to simulate with a computer something that would match or exceed human intelligence what is intelligence well it could be a lot of different things but generally we tend to think of it as the ability to learn to infer and to reason things like that so that's what we're trying to do in the broad
field of AI of artificial intelligence and if we look at a timeline of AI it really kind of started back around on this time frame and in those days it was very premature most people had not even heard of it uh and uh it basically was a research project but I can tell you uh as an undergrad which for me was back
during these times uh we were doing AI work in fact we would use programming languages like lisp uh or prologue uh and these kinds of things uh were kind of the predecessors to what became later expert systems and this was a technology again some of these things existed previous but that's when it really uh
hit kind of a critical mass and became more popularized so expert systems of the 1980s maybe in the 90s and and again we use Technologies like this all of this uh was was something that we did before we ever touched in to the next topic I'm going to talk about and that's the area of machine learning machine
learning is as its name implies the machine is learning I don't have to program it I give it lots of information and and it observes things so for instance if I start doing this if I give you this and then ask you to predict what's the next thing that's going to be there well you might get it you might
not you have very limited training data to base this on but if I gave you one of those and then ask you what to predict would happen next well you're probably going to say this and then you're going to say it's this and then you think you got it all figured out and then you see one of these and then all of a sudden I
give you one of those and throw you a curveball so this in fact and then maybe it it goes on like this so a machine learning algorithm is really good at looking at patterns and discovering patterns within data the more training data you can give it the more confident it can be in predicting so predictions
are one of the things that machine learning is is particularly good at another thing is spotting outliers like this and saying oh that doesn't belong in it looks different than all the other stuff because the sequence was broken so that's particularly useful in cyber security the area that I work in because
we're looking for outliers we're looking for users who are using the system in ways that they shouldn't be or ways that they don't typically do so this technology machine learning is particularly useful for us and machine learning really came along uh and became more popularized uh in this time frame
uh in the the 2010s uh and again uh back when I was an undergrad riding my dinosaur to class we were doing this kind of stuff we never once talked about machine learning it might have existed but it really wasn't hadn't hit the popular uh mindset yet uh but this technology has matured greatly over the
last few decades and now it becomes the basis of a lot we do going forward the next layer of our Vin diagram involves deep learning well it's deep learning in the sense that with deep learning we use these things called neural networks neural networks are ways that in a computer we simulate and mimic the way
the human brain works at least to the extent that we understand how the brain works and it's called Deep because we have multiple layers of those neural networks and the interesting thing about these is they will simulate the way a brain operates but I don't know if you've noticed but human brains can be a
little bit unpredictable you put certain things in you don't always get the very same thing out and deep learning is the same way in some cases we're not actually able to fully understand why we get the results we do uh because there are so many layers to the neural network it's a little bit hard to to decompose
and figure out exactly what's in there but this has become a very important part and a very important advancement that also reached some popularity during the 2010s and as something that we use still today as the basis for our next area of AI the most recent advancements in the field of artificial in
intelligence all really are in this space the area of generative AI now I'm going to introduce a term that you may not be familiar with it's the idea of foundation models Foundation models is where we get some of these kinds of things for instance an example of a foundation model would be a large
language model which is where we take language and we model it and we make predictions in this technology where if I see certain types of of words then I can sort of predict what the next set of words will be I'm going to oversimplify here for the sake of Simplicity but think about this as a little bit like
the autoc complete when you start typing something in and then it predicts what your next word will be except in this case with large language models they're not predicting the next word they're predicting the next sentence the next paragraph the next entire document so there's a really an amazing exponential
leap in what these things are able to do and we call all of these Technologies generative because they are generating new content um some people have actually made the argument that the generative AI isn't really generative that that these Technologies are really just regurgitating existing information and
putting it in different format well let me give you an analogy um if you take music for instance then every note has already been invented so in a sense every song is just a recombination some other permutation of all the notes that already exist already and just putting them in a different order well we don't
say new new music doesn't exist people are still composing and creating new songs from the existing information I'm going to say geni is similar it's a it's an analogy so there'll be some imperfections in it but you get the general idea actually new content can be generated out of these and there are a
lot of different forms that this can take with other types of models are uh Audio models uh video models and things like that well in fact these we can use to create deep fakes and deep fakes are examples where we're able to take for instance a person's voice and recreate that and
then have it seem like the person said things they never said well it's really useful in entertainment situations uh in parities and things like that uh or if someone's losing their voice then you could capture their voice and then they'd be able to type and you'd be able to hear it in their voice but there's
also a lot of cases where this stuff could be abused um the chat Bots again come from this space the Deep fakes come from this space but they're all part of generative Ai and all part of these Foundation models and this again is the area that has really caused all of us to really pay attention to AI the
possibilities of generating new content or in some cases summarizing existing content and giving us uh something that is bite-size and manageable this is what has gotten all of the attention this is where the chat Bots and all of these things come in in the early days ai's adoption started off pretty slowly most
people didn't even know it existed and if they did it was something that always seemed like it was about 5 to 10 years away but then machine learning deep learning and things like that came along and we started seeing some uptake then Foundation models gen Ai and the light came along and this stuff went straight
to the Moon these Foundation models are what have changed the adoption curve and now you see AI being adopted everywhere and the thing for us to understand is where this is where it fits in and make sure that we can reap the benefits from all of this technology if you like this video and
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